Grab your notepads and record
this forecast. September 2015 will be the exact month where rapture will
take place, and all Nigerian music listeners will fly straight to
heaven. A heaven so dissimilar to the biblical promise, but alike in its
purpose: Happiness and unending bliss to all those who keep the faith.
This September heaven
will be on earth, and will be lorded by gods. Not one, but two. Their
names have always been around, and in many ways we have worshipped them,
offered them our money, altered our lifestyle and reasoning at their
very utterances, and made a huge amount of their word law.
That heaven will be created by the melodiously gifted Wizkid, and the hardworking sibilant Davido.
Wizkid and Davido
are set to make September a month of happiness and intense music for
all followers of Nigerian pop culture. The superstar duo will be
releasing their respective albums. Wizkid’s album is yet to have an
official title, but Davido, ever the rambunctious sprog, will be called ‘Baddest’.
Both albums
promise to be the climax of 2015, wrapping up all the musical endeavours
that Nigerian artistes have strived unendingly to pursue and thrive.
Their
importance can never fall to overestimation. 2015 hasn’t been the
greatest of years for Nigerian music. If anything our industry and its
knack for discovering talents have regressed. The National elections
played a huge depressing role in that regard, so did the devolution of
our music creation processes. We make insanely disposable music now. All
these have contrived to make Kiss Daniel the only emerging star of 2015.
These albums promises
to gloss over that fact, and give Nigerians souvenirs to appreciate,
inject new music into the system, paper over our industry cracks, and
give us all a happy ending in 2015.
With the
projected impact of these albums, sales of these LPs will be noteworthy.
Due to piracy and other channels of misappropriation, the money accrued
will not bring down trees, or make the accountants marvel. Full focus
will be given to digital sales, licensing and online distribution. That
gives more tracking and monitoring of sales, and with the global
spotlight on Nigerian music, royalties will be a substantial stream of
income for many years to come.
If these albums can
buck the recent trend of music creation, and produce timeless hit songs,
then that figure would increase tremendously.
An
underlying reason why this planned double release holds so much
significance is the history of rivalry between Wizkid and Davido.
September will make it a year since these stars were projected by the
media to be at loggerheads. It is easy to see why. They both lead a
generation of superstars, and ultimately what’s not to love about some
spicy side-attraction to all that fun music. Beef tasted good to the
press, and so they made Nigeria eat it too.
But all of that is in
the past, and future synergy is all that matters. Seeing these stars
make the journey into international waters have given these albums a new
twist. Davido has his expensive romance with Meek Mill to thank for the
success of ‘Fans mi’. Wizkid is case of luck and merit, as his
‘Ojuelegba’ singe is getting refixes, even from Drake. He would include
a remix of that on the new album, but it is yet to be confirmed if it
is Drake’s version.
September is almost upon us. Heaven is coming soon.
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